I don't think they knew, though.. since it's being used everywhere. Apparantly there's a facebook page called "See more" or something and they've used it as their display picture; according to a friend, anyway.
All the Assassin's Creed books, all the Game of Thrones books, a Foster the People CD, one of Florence + the Machine's CDs, an Itunes gift card, Rayman Origins, and the Assassin's Creed Comics. (: As a combined gift, me and my sisters got the last two Harry Potter movies, a Nextbook, Skyrim, and Viva Pinata. ^^